App Store Custom Product Pages Header: One per Ad

Can each custom product page have its own header?

Yes. Creative assets you upload go into the Asset Library, and custom product pages can use any asset there that has passed review. You can also set the header per localization, so one custom page can carry a different header in each language. Source: adapty.io, App Store Asset Library (Oct 6, 2026).

How does the header work with Product Page Optimization?

In Product Page Optimization each treatment has its own Header and Search Results tab, and a test can run up to three treatments. That means you can test a header video against a still image, or two different openings, without touching your screenshots. Source: adapty.io, App Store Asset Library (Oct 6, 2026).

How do I match a header to an ad creative?

The idea that spread on X in late October 2026 is simple: each ad creative gets its own custom product page, and each page gets a header that continues that creative. Someone who taps a TikTok ad about one feature lands on a page whose first, full-width frame shows that same feature. A practical workflow:

1. Cut a 5–30 second, 21:9 version of the ad footage at 3840 × 1646, 30 or 60 fps.
2. Check it against the specs and guideline 2.3.14 (4+, no prices or discounts, no misleading references to other apps).
3. Upload it to the Asset Library and submit it as a standalone submission; no new build is needed.
4. Once approved, select it on the custom product page you link from that ad.

Who can set it up, and where?

Uploading creative assets needs the Account Holder, Admin, App Manager or Marketing role in App Store Connect, so a marketing team can manage headers without developer access. New headers are added under Product Page Information, then Header and Search Results, either as a fresh upload or by picking an asset that is already in the Asset Library. The Preview there lets you check each header by device, orientation, localization and dark mode before it goes live on a custom page. Source: aso.dev, App Store Connect placements.

What limits still apply?

Headers only appear on iOS 27 and iPadOS 27 or later, so visitors on older versions still land on your screenshots. The poster frame of an approved video cannot be changed, so a new opening means a new asset. And because the header and search card crop differently, a centred subject keeps both versions readable. Source: adapty.io, App Store Asset Library (Oct 6, 2026). Ad-creative idea: @minosdevs on X, late October 2026.